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61 Furby Street

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Address:

61 Furby St

Building type:

Existing apartment block with 39 units

Project start:

July 2011

Completed:

July 2012

Challenges:
  • Poor condition
  • Significant investment needed
  • No parking
  • Negative street name association
Outcomes:
  • Strategic positioning to the ideal renter
  • Marketing mix- Video, photos, online
  • High visibility marketing- banners on building
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